UNWTO and ICCA Held Masterclass on the Meetings Industry in Nur-Sultan

Nur-Sultan (Kazakhstan) – October 11, 2019 (travelindex.com) – At the request of Mayor’s Office of Nur-Sultan, UNWTO Academy and ICCA hosted on 9th of October, in Nur-Sultan (Kazakhstan) a Masterclass on the Meetings Industry.

This Masterclass, organized by UNWTO Academy and ICCA – International Congress and Convention Association, gave participants an opportunity to get access to free Executive Education training delivered by ICCA experts and enhance their expertise on the Meetings industry. It will serve as a platform to explore the potential of this segment and equip all participants with the necessary knowledge and skills to further develop it in their destinations, while harnessing the many opportunities it offers for advancing the competitiveness of the destination.

The Meetings industry, which includes amongst others, meetings, conventions and congresses, is today recognized as a promising segment by destinations who acknowledge its potential for fostering socio-economic development, recognizing it as a great ally in the advancement of the Sustainable Development Goals (SDGs´).

UNWTO – ICCA Masterclass was addressed to industry professionals and government officials from Kazakhstan Tourism Administration, private companies, associations and academia who have or will have responsibilities in the tourism sector of their country related to the area of Meetings industry.

Main Themes of the Masterclass were:
– An introduction to the international association meetings industry (What is ICCA and its role as the knowledge hub for the meetings).
– Why are destinations focusing on the Meetings industry? Current trends and linking the economic cluster to the meetings that you bid.
– How to research and bid to win future meetings: dos and don’ts.

About ICCA
ICCA – the International Congress and Convention Association – is the global community and knowledge hub for the international association meetings industry. ICCA represents the world’s top destinations and most experienced and leading suppliers specialised in handling, transporting and accommodating international meetings and events, and comprises over 1,100 member companies and organisations in almost 100 countries worldwide. Since its establishment in 1963, ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.